Julien Bam is coming to Munich for Halloween 2026: M&M’S has announced a two-day Halloween pop-up with the YouTuber on October 30 and 31, 2026. The exact location, opening hours and access details have not yet been published. We are collecting the confirmed information here and will update this article as soon as new details are announced.
Update, October 2, 2026: The pop-up on October 30 and 31 remains confirmed. However, an exact Munich address, opening hours and access details have still not been officially announced.
| What? | M&M’S Halloween pop-up with Julien Bam |
| Where? | Munich – exact location not yet announced |
| When? | October 30–31, 2026 |
| Entry / tickets? | Not yet announced |
| Julien Bam on site? | Announced by M&M’S for the pop-up; exact times still unknown |
| Last updated | October 2, 2026 |
Julien Bam in Munich: What is confirmed for Halloween?
Mars describes the activation as the finale of M&M’S’ biggest Halloween campaign in Germany to date. After the campaign launch in September, a two-day pop-up store in Munich on October 30 and 31 is planned – explicitly with Julien Bam.
For fans, the timing is especially interesting because the second day falls directly on Halloween, Saturday, October 31, 2026. M&M’S has not yet specified whether there will be fixed appearance times, a meet & greet, registration or unrestricted access to the store.
What do we still not know about the M&M’S pop-up?
The official announcement still leaves several practical questions unanswered:
- the exact location in Munich
- the opening hours on October 30 and 31
- whether entry is free or requires registration
- when exactly Julien Bam will be there
- whether a meet & greet or other fan activities are planned
As soon as M&M’S or Julien Bam publish these details, we will add them here. If you are planning to visit, check the latest information again before travelling.
What is behind Julien Bam’s M&M’S Halloween project?
Julien Bam is the official M&M’S Halloween Ambassador for 2026. The campaign runs from mid-September through October 31 and combines classic advertising with social-media content and real-world activations.
To kick things off, M&M’S and Julien Bam hosted a “Summerween” party at Clärchens Ballhaus in Berlin on September 15. A follow-up report says around 150 creatively costumed guests attended. The event included Halloween decorations, special-effects wound makeup, a throwing-game station, a photo booth and an M&M’S vending machine.
This means the campaign moved beyond the announcement stage: its first major offline activation actually took place. A digital Halloween countdown followed, covering costumes, decorations, movie nights, parties and trick-or-treating, supported by content across YouTube, Instagram, TikTok and Pinterest.
Summerween follow-up report: Berliner Lokalnachrichten, September 20, 2026.
The Munich pop-up is therefore not just another shop during Halloween weekend, but the planned finale of the multi-week campaign.
And yes, this is also a major marketing campaign. If you enjoy influencer collaborations and big brand activations, this delivers exactly that; if you are more sceptical about the commercialisation of Halloween, an eye-roll is perfectly understandable. What matters most to us at BESO is that Halloween is becoming more visible, bigger and more established in Germany. Today’s Halloween culture – costumes, candy, decorations and pop culture – has been closely connected to commerce for decades anyway. In the end, we are mostly happy when more people discover Halloween, dress up, get creative and fall in love with this wonderfully strange holiday.
And the enthusiasm may genuinely extend beyond the campaign itself: according to an M&M’S-commissioned survey conducted by Weber Shandwick in August 2026 among 1,007 adults in Germany, almost two thirds say they look forward to Halloween every year, while 43% would like to celebrate Halloween more than once a year.
In Munich for Halloween? There is much more to do
If Julien Bam or the M&M’S pop-up brings you to Munich for Halloween weekend, you can easily turn it into a full Halloween day. Our Halloween Munich 2026 guide covers current parties, family events, unusual experiences, horror picks and more things to do around October 31.
Looking specifically for haunted attractions and horror locations? The Nightmare Navigator maps more horror experiences and Halloween destinations.
Costume not ready yet? Make more of Halloween yourself
The M&M’S campaign leans heavily into costumes, creativity and DIY – which is exactly where things get interesting for horror fans. In the My Monster Academia, BESO offers tutorials on scare acting, zombie performance, fake blood, contact lenses, horror makeup and more monster skills.
So you do not have to just attend Halloween. You can become part of it.
Frequently asked questions about the M&M’S Halloween pop-up with Julien Bam
When will Julien Bam be in Munich?
M&M’S has announced the two-day pop-up with Julien Bam for October 30 and 31, 2026. Exact times for Julien Bam’s appearance have not yet been announced.
Where will the M&M’S Halloween pop-up in Munich take place?
The exact location has not yet been published in the official announcement. We will add the address here as soon as it is confirmed.
Do you need tickets for the Julien Bam pop-up?
It is not yet known whether tickets, registration or any other form of access will be required.
Is the M&M’S pop-up a horror event?
Based on the information available so far, it is better described as a Halloween brand activation than a classic haunted attraction with horror mazes or scare actors. For that reason, we are not currently listing it as a Haunted House or Horror Attraction in the Nightmare Navigator.
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Last checked: October 2, 2026. This article will be updated as soon as further confirmed information on the location, opening hours, access or Julien Bam’s appearance in Munich becomes available.
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